We were approached to rebrand a longstanding local flower shop, which has been in Royal Oak, Michigan, serving the community with beautiful florals since 1995. Previously known by other names, the new ownership decided on a new name and vision for "Garden Ave. Florals". The design direction was established in collaboration with the client, creating a vision board that blended classical and romantic aesthetics to suit the tone. This included hand-drawn Illustration styles, classical, romantic serif font paired with a sans serif for a modern touch. The flower arrangement illustrations are of the owner's personal favorites (anemones, hydrangeas, and peonies).
Project Initiation: June 27, 2025
Project Completion: Aug 7, 2025
