We were approached by Atlas Brain & Spine to design a strong, simple and recognizable brand identity for their venture. Atlas Brain & Spine consists of a group of highly skilled surgeons for each branch of neurosurgery who have come together to provide a comprehensive brain and spine surgery practice with unparalleled care in the metro Detroit area . As the designers, we wanted to create something that spoke to their level of expertise, as well as ensuring that their patients feel comfortable and confident in trusting the doctors with excellent professional medical care.
Development time:
1st Round Design - 4 weeks
2nd Round Design after feedback - 4 weeks
