Department : International Football
Location : World Of Sports - Herzogenaurach, Germany
Concept Completion : March 2015
Lead Designer : Ivan Jaddou
Design Direction : Ivan Jaddou
this project intends to catalyze adidas' contract with fifa to create the offical match ball of the world cup. using the match ball as the nucleus of the product system, we designed accompanying products that are specifically compatible with the ball. when the products are used together, it creates a competitive performance advantage for the user, putting the products and athletes in a class of their own. it is inspired by the past, present, and future vision of what football products could be.
THE INTERLOCKING TEXTURE ON EACH PRODUCT WAS TESTED WITH INCREDIBLE EFFECTIVENESS. THE NEXT STEPS WOULD HAVE BEEN TO ENGINEER THE DESIGNS FOR PRODUCTION. THE PROJECT INFLUENCED FUTURE ADIDAS PREDATOR PRODUCT DESIGNS AND CONCEPTS.
