Here’s one of the “modern trekking” upper designs I worked on during my footwear design role at Bershka. It was intended to quickly capitalize on the growing trend of outdoor/adventure footwear. For this exercise, it was key to define the features that speak the language of existing product archetypes and create something different within those parameters. This particular design features ripstop nylon, a hot melt TPU overlay with a graphic print (reflective print on the black colorway), speed lock laces, and a technical, low-profile outsole (designed by one of my colleagues). Not a bad look for the concrete jungle, but unsuitable for serious hikes.
BERSHKA WOMEN'S MODERN TREKKING
OTHER PROJECTS
BSK 153 SOLE
2020
BERSHKA BAMBA STREET
2020
BERSHKA CHUNKY TECHNICAL SNEAKERS
2021
Adidas Nomad Grey
2014
BERSHKA MULTICOLOR CASUAL RUNNERS
2020
BERSHKA TECHNOFUTURE RUNNER
2020
SCULPTURE 2
2013
BERSHKA CHUNKY TREKKING RUNNER
2022
BERSHKA MULTILAYER FASHION RUNNER
2021
BERSHKA LIL' KREETS ALIEN HEEL
2023