In June 2024, Studio Jaddou was approached by Loeffler Randall to collaborate on their next move into the sneaker space. The brand came to the project with a strong vision, extensive editorial references, and a clear direction for how they wanted the Topspin Sneaker to feel within their collection.
Working closely with their team, we contributed across several areas to help bring this vision to life:
Sneaker Design — refining the product’s form, proportion, and detailing.
Naming — developing the Topspin name to align with the product's positioning.
Logo Design — creating the sport-inspired logo featured on the shoe.
Color Palette — shaping the CMF direction to ensure the sneaker sat naturally within the brand’s DNA and product concept.
Copywriting — writing the product copy featured on the shoe tag.
Mood Board Development — building supporting mood boards that complemented Loeffler Randall’s creative direction.
Together, we created a sneaker that feels authentic to the brand while extending its presence into the sport-luxury category.
All product and editorial shots of the final sneaker are courtesy of Loeffler Randall.
Project Initiation: June, 2024
Project Release: September, 2025
Product Links:
https://loefflerrandall.com/collections/new-arrivals/products/topspin-cream-maroon-court-sneaker
Product Links:
https://loefflerrandall.com/collections/new-arrivals/products/topspin-cream-maroon-court-sneaker
https://loefflerrandall.com/products/topspin-cream-green-court-sneaker
