ANOTHER PROJECT I WORKED ON WITH THE MIADIDAS ORIGINALS FAMILY WAS THE SUPERSTAR 80'S. THIS TIME WE OPENED UP A RANGE OF EXCITING NEW POSSIBILITIES TO CREATE STUNNING VERSIONS OF A LEGENDARY SNEAKER. IT BEGAN WITH A STRONG UNDERSTANDING OF THE SNEAKER AS AN ICON THAT REPRESENTS A CONTEMPORARY BRIDGE BETWEEN HIGH FASHION AND STREET STYLE. WE LOOKED AT EVERYTHING WE'VE DONE IN THE PAST AND EVERYTHING WE WERE ABOUT TO DO - THEN SET OUT TO CREATE A POINT OF VIEW THAT CLOSES THE GAP BETWEEN NOSTALGIA AND MODERNITY. THE RESULTS ARE A BEAUTIFUL AND WELL CONSIDERED SELECTION OF COLOR AND MATERIALS THAT GAVE OUR CUSTOMERS THE FREEDOM TO MAKE SOMETHING NOT ONLY TRULY SPECIAL, BUT SOMETHING THAT ALSO REDEFINES THE CULTURAL SPIRIT OF SUPERSTAR.
