WORKING AS A COLOR AND MATERIALS DESIGNER ON THE MIADIDAS TEAM IN HERZOGENAURACH, GERMANY, MY CURIOSITY ABOUT THE HISTORY OF ADICOLOR LED MY IMAGINATION TO POSSIBILITIES FOR THE FUTURE. WHAT COULD BE THE FUTURE OF ADICOLOR AND FOOTWEAR COLOR/GRAPHIC CUSTOMIZATION USING THE LATEST TECHNOLOGY?
THIS PROJECT INSPIRED COMMERCIAL WORK IN THE ADIDAS ORIGINALS STATEMENT DEPARTMENT AND ADIDAS ORIGINALS X PHARRELL COLLABORATION.
HOW COULD A NEW PRODUCT ARCHETYPE LIKE THIS INFLUENCE THE COMPANY'S PRODUCT OFFERING AND EXPANSION INTO MOBILE APPLICATIONS? COULD WE HAVE SPECIAL EDITION GRAPHICS AND COLORWAYS BY ARTISTS AND INFLUENCERS THAT COULD BE BOUGHT AND DOWNLOADED FROM THE ADICOLOR APP? COULD THIS GENERATE A NEW KIND OF PHYGITAL BUSINESS FOR THE BRAND? WHY BUY 5 PAIRS OF THE SAME SHOE IN DIFFERENT COLORS WHEN YOU CAN HAVE ONE SHOE WITH MILLIONS OF COLORS AND GRAPHIC POSSIBILITIES?
