For this collaboration with adidas and Rick Owens, I was given an opportunity to work on the tongue label and quarter panel stamp for an Autumn/Winter 2017 model.
The definition of the word “Mastodon” is what inspired the oversized proportions of this Pro Model influenced design. Looking further at prehistoric notions, we decided to dig into the adidas archives to find the very first wordmark and use that as the starting point for a clean and simple update.
